PRIVACY POLICY
Your Privacy Matters
Your privacy is important to us. We want you to understand how we may collect, use, share, and keep information about you and the choices that are available to you. This Privacy Policy sets forth the types of information we may collect about you, the purposes for which we use the information, the circumstances in which we may share the information, and other important terms that apply when you use the website located at www.wealthelement.com, www.Abbilon.com, or Abbiloninvestments.com, abbiloncapital.com, blog.abbilon.com (each a “Site”) and any associated mobile applications (the “Application”). The Sites and Application are operated by Abbilon LLC (“Abbilon” “we,” “us,” or “our”) in connection with its digital advisory services offering (“DAS”).
By using the Sites and/or Application, you agree to this Privacy Policy, as it may be amended from time to time in the future (see “Changes to this Privacy Policy” below). If you are a client, prospective client, or former client of Abbilon, LLC or Abbilon, please remember as you review this Privacy Policy that information you provide to us may be governed by our Privacy Notice and, if applicable, our Privacy Notice for California Residents. Please refer to those notices for additional information about our privacy practices and your rights and choices.
Introduction
Abbilon operates an interactive platform that allows you to obtain certain investment advisory services (collectively, the “Services”). Through DAS, Abbilon offers individuals the ability to open advisory accounts for themselves and jointly with other individuals, as well as individual retirement accounts, through the Sites and Application (“Program”). Our Services offered under the Program allow you to participate by opening a User Account and an Advisory Accounts (as defined in the Terms of Use; collectively, “Accounts”) that we will manage in accordance with the Program, and, based on the information that you provide, select a portfolio within the Program.
Our Services are made available through the Sites and Application. In this Privacy Policy, we use the term “Personal Information” to describe information that identifies an individual or describes, relates to, or is associated with an identifiable individual. Personal Information does not include information that has been anonymized or aggregated so that it does not identify an individual. Personal Information We Collect We collect Personal Information when you voluntarily, or a third party acting upon your instruction, provide it to us, such as when you seek to open an Account, answer questions on one of our Sites or in our Application to determine what kind of portfolio we might recommend to you, complete a survey or otherwise provide feedback regarding the Services, or contact us with questions.
Personal Information We Collect
The Personal Information we may collect from you includes, but is not limited to, the following:
Name;
Contact information, such as e-mail address, mailing address, and phone number;
Social Security Number or Individual Taxpayer Identification Number;
Date of birth;
Citizenship information;
Occupation;
Tax filing status;
Financial information (such as information about your income, savings, and sources of wealth);
Information about your transactions and experiences with us;
Login credentials, routing numbers, and account numbers for the bank accounts you choose to link to our Services and information in those accounts; and
Other information that we determine to be necessary or appropriate to provide the Services or that may be required under federal and certain state laws, such as bank account information, marital status, and employer information.
We may also collect information from you regarding any beneficiaries of your Account, or trusted contact persons associated with your Account, to provide the Services to you. We may combine the Personal Information we collect from you with information we receive about you from other sources, such as address verification services and third-party providers of demographic and fraud prevention information. We may offer you the option to log into the Application using Touch ID or Face ID, pursuant to the Touch ID and Face ID provisions contained in the terms and conditions of the Application.
How We Use Your Personal Information
Abbilon may use your Personal Information as follows:
To provide Services to you, which may include sharing such information internally as well as disclosing it to third parties, as described in this Privacy Policy and other privacy notices that we may provide to you in connection with the Services;
To respond to your inquiries, fulfill your requests, complete your transactions, and provide you with related customer service;
To authenticate your identity and perform background checks;
To send administrative information to you, such as contribution and withdrawal notifications, communications relevant to your use of the Services, and changes to the Site, the Services, and our terms, conditions, and policies;
To send you marketing communications that we believe may be of interest;
To improve Site and Application performance and personalize your experience with the Sites
and the Services, including by presenting content, products, and services tailored to you;
To comply with contractual obligations, relevant industry standards, and our policies;
For our business purposes, such as data analysis, audits, market research, project planning, troubleshooting problems, developing new products and services, enhancing, improving, or modifying our services, identifying usage trends, fulfilling our legal and regulatory requirements, 3 enhancing the security of the Sites, Application, and Services, and detecting and protecting against error, fraud, or criminal activity;
Perform analytics concerning your use of our online services, including your responses to our emails and the pages and advertisements you view while using the Sites or Application;
For any other purpose that we disclose at the time you provide, or when we collect, your information; and
For other purposes permitted by applicable law.